What does link building mean in SEO?

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You have surely already heard about SEO, algorithms and Google ranking. But did you know that several OFF-page SEO strategies like link building can help bring users organically to your page, as well as many other benefits?

Now, you are probably wondering “what does link building mean?”.

You have come to the right place. In this post you will learn a little bit more about this strategy and how to use it to your advantage. 

Off-page SEO: what is it? 

First things first. Before finding out what link building means you have to know what off-page SEO is. 

Off-page SEO is every optimization strategy done outside your website to bring traffic to your site. It focuses on factors that occur off your website’s pages but still have an impact on its search engine rankings. 

The goal of off-page SEO is to increase the authority, relevance and credibility of your website in the eyes of search engines, ultimately leading to higher organic (non-paid) search rankings.

Key components of off-page SEO include:

  • Backlink Building – or link building
  • Social Media Engagement
  • Influencer Outreach
  • Guest Blogging
  • Online Public Relations
  • Content Marketing
  • Local SEO

Overall, off-page SEO complements on-page SEO efforts and contributes to building a strong online presence, increasing website authority and driving organic traffic to your site.

What does link building mean?

Link building is a fundamental aspect of off-page SEO that involves the process of acquiring hyperlinks from other websites, directing to your website. These hyperlinks are also known as “backlinks.” 

This strategy is based on the premise that when reputable and relevant websites link to your content, it signals to search engines that your content is valuable, authoritative and worthy of reference.

The primary goals of link building are:

  • Improved Search Engine Ranking
  • Backlinks from authoritative and relevant websites are considered a vote of confidence in your content. Search engines like Google take these signals into account when determining the ranking of your website in search results.
  • Increased Website Authority
  • Earning links from reputable sources can enhance your website’s overall authority and credibility within your industry or niche.
  • Increased Referral Traffic
  • Backlinks can serve as pathways for users from other websites to discover your content, leading to increased traffic to your site.

Effective link building involves creating high-quality, valuable content that naturally attracts links, as well as proactive outreach to relevant websites to request link placement. 

However, it’s important to note that not all links are equal nor have the same value. High-quality backlinks from authoritative and relevant websites have a more significant impact on your SEO efforts than low-quality or spammy links.

Link building services

These services aim to improve your website’s off-page SEO by helping you secure high-quality, relevant and authoritative backlinks that can positively impact your search engine rankings and overall online visibility. 

Link building is an important aspect of off-page SEO, but it needs to be done carefully and ethically to avoid penalties from search engines.

Learn more about some common types of link building services:

  • Outreach Services
  • These services involve reaching out to other websites, bloggers, as well as influencers in your industry to request backlinks or guest post opportunities. They typically have established networks and contacts to help you secure placements on reputable websites.
  • Content Creation and Promotion
  • Some services create high-quality, valuable content on your behalf and then promote it to relevant websites and bloggers in your niche. This approach aims to attract natural backlinks by offering content that others find valuable.
  • Broken Link Building
  • This technique involves identifying broken links on other websites and offering your content as a replacement, along with a link to your site. It’s a mutually beneficial strategy that helps website owners fix broken links and provides you with a backlink.
  • Resource Page Link Building
  • Some link building services focus on identifying resource pages within your niche and reaching out to website owners to request the inclusion of your website as a valuable resource.
  • Guest Posting Services
  • These services help you identify suitable websites for guest posting opportunities, create high-quality guest posts, and secure backlinks within the content.
  • Directory Submissions
  • While less common today, some services may offer directory submission as a way to acquire backlinks from relevant industry directories.
  • Social Bookmarking and Web 2.0 Sites
  • These services might focus on submitting your content or links to social bookmarking sites or web 2.0 platforms to generate backlinks.

Tips for choosing link building services

It’s important to exercise caution when considering link building services. Not all services are reputable, and some might engage in unethical practices that could harm your website’s rankings in the long run. Here are some tips for choosing link building services:

Focus on Quality Over Quantity

Prioritize acquiring high-quality backlinks from authoritative and relevant sources rather than a large number of low-quality links.


A trustworthy service should be transparent about its methods and provide you with insights into the types of websites they’re targeting for backlinks.


Look for services that tailor their strategies to your specific industry and niche, as one-size-fits-all approaches may not yield the best results.

Track Record

Research the service’s reputation, read reviews and ask for case studies or examples of successful link building campaigns they’ve conducted.

Remember that while link building can be beneficial for your SEO efforts, it’s just one component of a comprehensive SEO strategy. A balanced approach that also includes on-page optimization, content creation and technical SEO is essential for long-term success. Read more

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